Case Study: CalzaModa achieves increased revenue and customer loyalty with PureClarity

Build Customer Loyalty Through Recognition, Personalized Products Throughout the Shopping Experience and With Enriched Personalized Rewards and Incentive Campaigns

Calzamoda, an online footwear retailer, faced low conversion from both repeat and first-time visitors and wanted to boost revenue and build customer loyalty. To address this, Calzamoda engaged PureClarity to deploy incentives and rewards campaigns, behavior‑based incentive banners, enriched banner campaigns, and AI recommenders to personalize site content and upsell opportunities.

PureClarity implemented targeted incentive banners, rewards messaging and AI-driven product recommendations across product pages and site banners. The personalized campaigns produced measurable uplifts in conversion, average order value and repeat purchase rates, increasing revenue and customer loyalty for Calzamoda as tracked by PureClarity’s performance metrics.

Calzamoda