Case Study: ZyroFisher achieves 55% conversion increase with PureClarity AI personalization

9% of Zyro Fisher’s monthly online revenue can be attributed to PureClarity

Zyro Fisher is a leading distributor of cycling accessories, clothing and bicycles in the UK and Ireland, representing over 50 international brands and designing the Altura® apparel range. Faced with a very large product catalog, Zyro Fisher needed a way to surface previously viewed items, cross-match alternatives and showcase complementary products to boost online sales, average order value and customer repeat rates. They engaged PureClarity and its self‑learning AI Recommender Engine along with Manual Recommenders and Personalized Campaigns.

PureClarity implemented on‑site AI recommenders and targeted personalized campaigns to promote new lines and relevant cross-sell opportunities, automatically surfacing the most relevant products (e.g., related helmets and accessories). As a result PureClarity delivered measurable impact for Zyro Fisher: a 55% increase in overall conversion, a 10% conversion rate on onsite AI recommenders, and a 4% increase in repeat visitors, alongside higher average order value and overall revenue.

Zyro Fisher