Case Study: a dealership group with three Kia locations boosts pre-owned inventory and gross profit with PureCars

one dealership group with three kia locations adds 9 new car sales in 30 days with PureCars

A Kia dealership group with three locations partnered with PureCars to address the challenge of increasing its pre-owned vehicle inventory without overpaying or overextending its resources. The goal was to find a more strategic and resourceful method to acquire used cars.

PureCars implemented a solution that leveraged customer data from recent service visits. The strategy involved identifying customers who had serviced their vehicles in the past 30 days and then targeting them via email, SMS, and BDC calls with an offer of a $500 trade-in bonus. This campaign successfully generated 9 new car sales and $17,000 in additional gross profit in just 30 days, effectively turning the service lane into a profitable acquisition channel.