Case Study: Percipio Health Accelerates Lead Growth with Pure Visibility’s PPC Strategy

Percipio Health exceeds lead projections by 63% with Pure Visibility

Percipio Health, an emerging healthcare technology company, needed to turn its new website into a source of qualified leads to scale beyond its reliance on conferences and direct outreach. The challenge was to clearly communicate its complex AI-powered remote monitoring platform to multiple distinct audiences in the provider and payer markets. Pure Visibility was engaged to implement a paid media strategy.

Pure Visibility built a full-funnel PPC strategy, establishing conversion tracking and launching coordinated campaigns on Google Ads and LinkedIn. The solution exceeded expectations, surpassing projected lead volume by 63% in the first month with a 36% lower cost per conversion. Momentum continued with a 31% increase in leads the following month, delivering a steady flow of qualified prospects and transforming the website into a measurable contributor to pipeline growth.

Percipio Health