Case Study: Caliber Collision achieves 8X ROAS with Pure Visibility's PPC expansion strategy

Caliber Collision drives 8X ROAS with Pure Visibility

Caliber Collision, a national auto body repair company, challenged its PPC vendor, Pure Visibility, to rapidly scale a successful paid search campaign into new regional markets. The goal was to drive end-of-quarter revenue, but the entire expansion needed to be planned, built, and launched within just three business days.

Pure Visibility mobilized immediately, using a proven PPC framework to build 56 customized campaigns targeting high-opportunity regions. The solution included tailored ad copy, strategic budget allocation, and real-time dashboards for performance tracking. The campaign drove an estimated 8x return on ad spend, significantly increased non-insurance customer appointments, and delivered such strong results that it was extended into the next quarter.

Caliber Collision