Case Study: Virgin Media O2 achieves lower power use and faster analytics with Pure Storage

Virgin Media O2 reduces power consumption by 96% with Pure Storage

Virgin Media O2, one of the UK's largest telecommunications providers, faced challenges with its legacy storage infrastructure which was struggling to handle growing data volumes and was at risk of service outages. The company needed a high-performance storage solution that would also support its goal of achieving zero carbon emissions by 2040. They turned to Pure Storage for a solution, implementing their FlashArray product.

By switching to Pure Storage FlashArray, Virgin Media O2 achieved a 96% reduction in power consumption and significantly reduced its data center footprint from 42U to just 3U. The solution enabled faster analytics, provided non-disruptive upgrades with zero Priority One alerts, and now handles four petabytes of customer data on just 20 units. This allowed the company to better manage services for its 47 million customers while dramatically advancing its sustainability goals.

Virgin Media O2