Case Study: San Diego Padres achieves up to 98% CRM latency reduction and faster backups with Pure Storage FlashArray (FlashStack)

San Diego Padres make Blockbuster Trade for Pure Storage to Hit CRM Performance Gains Out of the Park

The San Diego Padres rely on a Microsoft Dynamics/SQL Server CRM to manage season-ticket holders and fan interactions, but their legacy SATA storage couldn’t handle simultaneous workloads. As database contention grew, sales staff and operational teams experienced sluggish CRM access, long nightly backups, and increasing complaints—forcing IT to find a higher-performance, easier-to-manage storage solution.

The team deployed a FlashStack configuration (Cisco UCS + Pure Storage FlashArray//M50 + VMware vSphere), which delivered sub-millisecond latencies (up to 98% reduction), cut nightly database backups from 8 hours to 2, and achieved ~4:1 data reduction. The result: uninterrupted CRM access for sales, heavy analytics and baseball operations without impact on others, simplified storage management, freed IT time for strategic work, and capacity to add new services.

San Diego Padres

Ray Chan

Director of Information Technology