Case Study: i3D.net achieves sub-1ms latency and increased agility with Pure Storage FlashArray//M20

Pure Storage Helps I3d.Net Exceed Service Levels, Increase Agility And Expand Data Services

i3D.net is a Rotterdam‑founded performance hosting provider (10,500 servers across 26 ISO27001 datacenters) that serves 31,000 customers worldwide, notably game publishers requiring extremely low latency. A growing storage latency problem — read/write delays spiking to 60–70 ms — threatened SLAs and customer retention, so i3D.net needed a fast, non‑disruptive storage solution to restore performance guarantees.

By deploying Pure Storage FlashArray//M20 (with Tectrade as a reference‑architecture partner), i3D.net cut latency to under 1 ms, raised IOPS to about 3,000/sec, achieved 4.5–5:1 data reduction, and improved VSI/SQL performance — all with zero downtime. The move reduced support workload through proactive Pure1 management and a four‑hour parts guarantee, boosted customer satisfaction, and enabled i3D.net to offer a ready‑to‑use reference architecture as a new line of business, increasing competitiveness and agility.

i3D.net

Stefan Ideler

Chief Technology Officer