Case Study: Threshold Enterprises achieves dramatic ERP performance gains and dramatically reduced SQL latency with Pure Storage FlashArrays

Pure Storage Extends Longevity Of Threshold Enterprises’ It Infrastructure

Threshold Enterprises is a 35+-year-old manufacturer and distributor of natural health products serving over 6,000 retailers nationwide. Rapid growth and an expanding Microsoft Dynamics ERP footprint strained its spinning-disk SAN, causing very high SQL latency (80–100 ms), frequent blocking and sluggish transaction times that hurt employee productivity and supply-chain operations.

Threshold replaced legacy storage with Pure Storage FlashArrays, cutting database latencies to 1–5 ms (about a 95% reduction), reducing blocked SQL transactions by more than one-third and eliminating invoicing bottlenecks. The all-flash platform also delivered 5:1 data compression to free capacity, easy non‑intrusive expansion, and a stable, long‑life infrastructure that enabled BI rollout and improved overall operational efficiency.

Threshold Enterprises

Charlie Muller

IT Director