Case Study: Occam achieves 60% faster database builds and real-time marketing with Pure Storage FlashArray//M50

Occam sees 75% Reduction in Rack Space with Pure Storage

Occam is a UK-based data-driven marketing agency serving clients such as RAC, JLR and Northern Rail. Its datacentre was nearing capacity and the incumbent spinning-disk storage couldn’t keep up with growing data volumes and client database build times, causing space, power, scalability and maintenance challenges that threatened timely delivery of marketing insights.

Occam deployed a Pure Storage FlashArray//M50 (with Evergreen future-proofing), which was quick to trial and simple to install. The all‑flash solution delivered 60% faster database build times, sub‑millisecond latency and up to 4 GB/s throughput, with examples including a 900% jump in data suppression rates and a job time drop from 260 to 40 minutes; data reduction averages 3.3:1. The array shrank rack space from four racks to 5U, cut power and maintenance, freed IT staff for higher-value work, and allows non‑disruptive scale-up as Occam grows.

Occam

Tom Luxon

Infrastructure Manager