Case Study: Lifescript achieves seamless acquisition integration, 95% lower latency and $100K/year savings with Pure Storage FlashStack

Lifescript Bolsters IT Health with Pure Storage FlashStack

Lifescript, a leading digital publisher for women (about 18 million unique visitors and 100+ million page views monthly), needed to integrate its recent acquisition but found the acquired company’s storage arrays failing and its own analytics and growth demands outstripping legacy infrastructure. The fragile systems put critical data at risk and produced high latencies that undermined targeted content, advertising, and large-scale email marketing programs.

Lifescript deployed FlashStack converged infrastructure (Pure Storage FlashArray with Cisco and VMware) and stood up a new data center in about a week. The move delivered sub‑1 ms latencies (up to 95% reduction), more than 20× IOPS and 12× bandwidth, a 75% smaller footprint, roughly $100K/year in colocation savings, a fully functional disaster‑recovery site at no extra cost, and simpler, more scalable operations.

Lifescript

Jack Hogan

Chief Technology Officer