Case Study: Global Response Corporation achieves scalable growth and operational efficiency with Pure Storage

Global Response Calls On Pure Storage To Support Growth And Boost Efficiency

Global Response is a long‑standing outsourced customer‑service provider that has grown rapidly by adopting advanced call‑center technologies (Cisco UCCE, Citrix, Calabrio, eGain) to support major retail brands. That growth exposed limits in its legacy storage: complex management that diverted IT staff, slow backups/restores, expanding maintenance windows, and storage‑related latency that hurt productivity and scalability.

Global Response deployed Pure Storage FlashArray (with Pure1 management and Evergreen upgrades) and later FlashBlade for AI analytics. The change cut maintenance windows by 75%, doubled Citrix boot speed, reduced backups of ~70 VMs from about an hour to under five minutes, and virtually eliminated storage service tickets — delivering consistent low latency, faster queries (hours to seconds), freed IT to focus on innovation, and enabled confident, scalable growth.

Global Response Corporation

Scott Gottesman

Enterprise IT Architect