Case Study: Coastal achieves 10x faster month-end financial reporting and sub-1ms performance with Pure Storage

Coastal Sees Its Business Operations More Clearly After Installing Smart Storage

Coastal, a Vancouver-based e‑commerce leader in contact lenses and eyeglasses, was struggling to deliver timely KPIs and month‑end financial reports as rapid growth exposed severe storage bottlenecks. Variable latencies (as high as 100 ms), slow snapshots and contention between workloads forced the IT team to process data week‑by‑week and delay other business activities.

Coastal deployed a Pure Storage FlashArray//M50 and saw immediate gains: SQL jobs dropped from nine hours to under one, month‑end processing was consolidated, IOPS rose to about 30,000 (roughly 10x), and latencies fell below 1 ms. Database refreshes fell from ~112 hours to 7.5 hours, BI teams could run broader analyses, developers could spin up multiple production copies without extra storage, and overall management and cloud costs were reduced while preserving flexible, future‑proof growth options.

Coastal

Aman Kang

Manager, IT Infrastructure