Case Study: Southampton FC achieves 37% faster application performance and 50% faster SQL queries with Pure Storage FlashArray

Building a Winning Team with Pure Storage

Southampton FC, a Premier League club known for its youth development and global fan engagement, faced growing data and storage challenges as it centralized sporting and commercial information for analytics. Legacy mechanical storage was running out of capacity and lacked the performance needed to support a data-driven strategy across training, matchday operations, and business systems.

The club deployed Pure Storage FlashArray in 2016 and migrated production workloads with no downtime, gaining simpler management and faster commissioning. Results include a 37% average application performance boost, 50% faster SQL query times, and an average data reduction of 2.7:1, freeing IT from routine administration so data scientists and decision-makers can deliver faster, higher-value insights.

Southampton FC

Matthew Reynolds

IT Director