Case Study: Arts Alliance Media achieves up to 150x faster queries and £1M in savings with Pure Storage

Arts Alliance Media Boosts Performance with Pure Storage

Arts Alliance Media is a London‑based digital cinema software company that manages end‑to‑end operations for about 30,000 cinema screens worldwide. Its legacy Dell EqualLogic SAN (hybrid SSD/SATA and 10k SAS) couldn’t meet the latency and throughput demands of its SQL and web applications—some queries took hours instead of seconds—so spinning disks and cloud options were ruled out as too slow or too costly.

After trialing vendors, Arts Alliance Media deployed a Pure Storage FlashArray FA‑420, installed in under half a day. Performance improved dramatically—some database queries ran up to 150× faster, latency dropped to sub‑2ms, read/write throughput rose ~10× and IOPS ~20×, and 3:1 deduplication reduced storage needs—eliminating SQL restarts, cutting maintenance and development time, and delivering roughly £1 million in savings.

Arts Alliance Media

Louis Farnham

Technical Architect