Case Study: Prezzy Card Reclaims Search Dominance with Pure SEO

Prezzy Card boosts organic traffic 41% with Pure SEO

Prezzy Card, a leading New Zealand prepaid gift card provider, faced a significant challenge when competitors began outranking them for their own brand name in search results, leading to lost revenue and customer confusion. They turned to the digital marketing vendor Pure SEO for assistance with SEO and paid search strategies to reclaim their market dominance.

Pure SEO implemented a multi-layered strategy that included a comprehensive SEO audit, optimization of on-page elements, and a refined paid search campaign focused on maximizing conversion value. This solution delivered outstanding results: organic sessions increased by 41% and organic revenue jumped 62.14%. Their SEM efforts were even more impactful, with a 510% increase in branded SEM revenue and a remarkable return on ad spend of $1,268 for every $1 spent.

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