Case Study: Nefertiti Salon boosts bookings with Pure SEO’s Google Ads strategy

Nefertiti Salon boosts bookings 55.19% with Pure SEO

Nefertiti Salon, a beauty salon in Auckland, was struggling to attract new clients despite previous work with another digital marketing agency and was relying primarily on a roadside sign for visibility. They turned to Pure SEO for a holistic digital strategy to increase online brand visibility and convert more searches into booked appointments for their premium services.

Pure SEO implemented a targeted strategy using Google Ads, including Search Ads, Performance Max campaigns, and Dynamic Search Ads, complemented by landing page optimization. This solution delivered significant results in just six months, including a 55.19% increase in website clicks and 1,472.06 conversions at a cost of just NZ$6.68 per conversion, which tripled the salon's profitability and boosted bookings.

Nefertiti Salon