Case Study: a national home-improvement store achieves £270,000+ in organic revenue with Pure Marketing

National Home-improvement Store drives £270K+ in organic revenue with Pure Marketing

A national home-improvement store, a client of Pure Marketing, sought to reduce its heavy reliance on paid advertising and build a more sustainable stream of revenue through organic search. The challenge was capped by thin content, weak internal linking, and technical SEO issues that were limiting its search engine rankings.

Pure Marketing rebuilt the site's architecture, optimized category and product pages for high-intent keywords, and resolved technical crawl and indexation problems. The vendor also earned authoritative links for the client. This solution resulted in over 3,300 online orders from organic search, generating £270,000+ in revenue and making organic search the store's largest sales channel.