Case Study: UCB reduces voice risk with Pure IP cloud-controlled Microsoft Teams Phone

UCB reduces voice risk and cuts telephony complexity with Pure IP

UCB, a pharmaceutical company, faced significant challenges with its fragmented legacy voice infrastructure, which included on-premise SBCs, analog lines, and region-specific routing. This distributed system created operational risk, blurred accountability, and complicated compliance with strict regulations for emergency lines and alarm systems. To modernize its telephony, UCB partnered with vendor Pure IP to transition to Microsoft Teams Phone via Operator Connect.

With Pure IP, UCB consolidated its global voice estate into a cloud-governed model, replacing Direct Routing and reducing its on-prem SBC footprint. The solution centralized control, simplified global routing, and established clearer escalation ownership and compliance alignment. As a result, UCB significantly reduced infrastructure complexity and operational risk, moving to a centrally governed framework where future innovation is managed within defined policy boundaries.

UCB