Case Study: Graham Beck Refreshes Brand Identity with Pure Creative

Graham Beck updates brand identity and logo in a 21 November 2018 project with Pure Creative

Graham Beck, a well-known South African wine estate, required an update to its brand identity to incorporate a new positioning line. They awarded the strategic project for their new tagline and Brand Identity Manual to Pure Creative after a complex pitch process.

Pure Creative executed a comprehensive branding solution, which included crafting bespoke typography and updating the logo to feature the line "Celebrate What matters." The agency then designed a range of brand applications across all channels and published them into a detailed Brand Identity Manual for the Graham Beck enterprise.

Graham Beck