Case Study: Takamaka achieves a premium brand refresh with Pure Creative

Takamaka refreshes premium rum packaging across all bottles with Pure Creative

Pure Creative was hired by Takamaka, a producer of premium rum and vodka in the Seychelles, to elevate their alcohol design and packaging. The customer's challenge was to attract a more high-end consumer by refreshing their brand's look and feel.

The solution implemented by Pure Creative involved a complete rebrand of Takamaka's bottle labels and packaging, including their premium St. André range. Pure Creative designed a vivid new look that reflected the brand's tropical origins, conveying luxury and superiority to target a more sophisticated market.

Takamaka