Case Study: Takamaka refreshes its premium rum packaging with Pure Creative

Takamaka refreshes flavoured rum packaging with Pure Creative, surpassing briefing requirements

Takamaka, a premium rum producer in the Seychelles, needed to refresh its flavoured rum packaging to appeal to a younger and funkier market. They commissioned the global agency Pure Creative to undertake this rebranding and packaging design challenge.

Pure Creative executed the project by illustrating custom labels, providing meticulous art direction, and reworking the copy to create a vivid new identity. The solution surpassed the briefing requirements, successfully creating a new brand identity and design that captivated the new target audience.

Takamaka