Case Study: TechGuru achieves 96% customer happiness and speediest tech support with Pure Chat

Techguru Delivers the Speediest Tech Support With Live Chat

TechGuru is an outsourced IT strategy and help desk provider in Minneapolis that wanted to deliver faster, more efficient support to existing customers than phone or email allowed. Facing high demand for instant answers and multitasking efficiency, the team needed a way to respond quickly while keeping conversations personal and on‑brand.

TechGuru adopted Pure Chat for live support, staffing two reps who handle 30+ chats a day, use sound notifications to respond instantly, and match tone to each customer. The result: a 96% happiness rating, faster resolutions, improved efficiency and a chat feature that’s now a key selling point in demos and client onboarding.

TechGuru

Daniel Derasmo

Service Desk Analyst