Case Study: ResponseConcepts achieves cost savings, faster deployments, and GDPR compliance with Puppet Enterprise

ResponseConcepts reduces cost, elevates customer experience and enables GDPR compliance with Puppet Enterprise

ResponseConcepts is a Netherlands‑based permission marketing agency with over 90 specialists operating across five offices in 13 countries. As the business grew rapidly, its 12‑person IT team was overwhelmed by manual server configuration and costly per‑VM scaling on VMware ESXi, while also needing to meet imminent GDPR compliance requirements.

By deploying Puppet Enterprise the team standardized and automated infrastructure provisioning, user management and deployments—reducing server setup time from 2–3 hours to around 20 minutes and enabling simultaneous rollouts. The automation improved uptime and customer onboarding, supported GDPR auditability, saved roughly one full‑time equivalent in costs (about €80k/year) and delivered an estimated €250k–€500k in value‑add, freeing IT to focus on innovation and scalable services.

ResponseConcepts

Jacco van Koll

Systems Administrator