Case Study: TDB Fitness grows memberships and thrives through change with Punchpass

Laura Bunker took her love of fitness from a hobby to a thriving business

TDB Fitness, a dance fitness studio in a small Minnesota town founded by Laura Bunker, faced the challenge of manually managing client payments, attendance tracking, and communication as its classes grew. The owner needed a simple way to process payments, sign students in, store waivers, and send emails to her clients without being burdened by administrative paperwork.

Punchpass provided an easy-to-use software solution that automated class scheduling, pass management, and client communication. This allowed TDB Fitness to successfully launch a monthly membership program, which 80% of its clients adopted, ensuring stable revenue and significant growth. The solution was so intuitive that even the least tech-savvy customers could use it, and the integrated Zoom feature allowed the business to thrive during the COVID-19 shutdowns. Punchpass enabled the studio to grow so much that it eventually acquired the space it had been renting.

TDB Fitness

Laura Bunker

Founder