Case Study: Swimming Women improves class management and boosts flexibility with Punchpass

Charlotte credits Punchpass with helping her turn everyday women into mermaids

Swimming Women, a swimming studio for women in Western Australia founded by Charlotte O'Beirne, faced significant challenges in managing its growing business. With over 300 participants, the owner was overwhelmed by tracking attendance, payments, and class registration manually through spreadsheets. This inefficient system caused administrative errors, created a barrier to offering flexible pricing, and made it impossible to expand to a second location. The business needed a streamlined way to manage its operations and finances.

By implementing Punchpass, Swimming Women found a comprehensive solution. The software automated class registration, attendance tracking, and pass management, which improved cash flow by facilitating daily payments instead of quarterly ones. It enabled the business to offer flexible pass options, which attracted more customers, and its online pre-registration feature helped control class sizes. As a direct result, Swimming Women expanded to four locations, improved customer experience, and was able to run special events efficiently. The owner credits Punchpass as a critical part of her business's success and growth over ten years.

Swimming Women

Charlotte O'Beirne

Founder