Case Study: Crayola brings its creative brand to digital shopping experiences with Punch Garage

Crayola launches 3 digital experiences with Punch Garage

Punch Garage was engaged by Crayola to create digital creative that would stay true to their iconic brand identity, which is colorful, imaginative, and instantly recognizable. The challenge was to design fresh homepage concepts, online ads, and a holiday shopping app interface that would extend Crayola's established visual identity into new digital spaces while maintaining consistency.

Punch Garage designed multiple homepage concepts with a playful, hand-drawn aesthetic, a series of online ads for product campaigns, and the user interface for a holiday shopping app. The solution balanced creativity with usability across all touchpoints, creating a seamless, cheerful, and intuitive shopping experience that brought Crayola's brand to life online.

Crayola Product