Case Study: Underscore achieves near 1:1 rare disease audience targeting with PulsePoint

Underscore achieves near 1:1 rare disease targeting with PulsePoint

Underscore, a media solutions agency for healthcare and pharma clients, faced the challenge of effectively reaching a very small rare disease audience for their campaigns. They partnered with the vendor PulsePoint to optimize their targeting and find this niche population.

PulsePoint provided Underscore with real-time audience insights and data, leveraging their network of partners including Komongo Health for direct-to-consumer health audience measurement. This solution enabled the team to achieve near 1:1 targeting precision for their rare disease campaigns, greatly enhancing their ability to connect with this specific audience.

Underscore