Case Study: Publicis Health Media achieves Rx lift with PulsePoint's personalized omnichannel approach

Publicis Health Media drives measurable Rx lift with PulsePoint's personalized omnichannel approach

Publicis Health Media (PHM) was working with a global pharmaceutical company to enhance HCP engagement for its oncology brands through a highly targeted omnichannel strategy. Their challenge was to guide seamless digital activation and gain insights into HCPs’ engagement behavior and preferences.

By leveraging PulsePoint’s Life and HCP365 solutions, PHM accessed real-time, NPI-level data to optimize outreach and refine its targeting strategies. The results of this personalized, data-driven strategy from PulsePoint were significant, achieving a measurable Rx lift for three oncology brands.

Publicis Health Media (phm)