Case Study: PHM achieves 3.1% TRx lift at one-third the cost with PulsePoint

PHM lifts TRx 3.1% with PulsePoint at one-third the cost

The customer, PHM, working on behalf of GSK for the Shingrix vaccine, sought a more efficient way to reach healthcare providers (HCPs) beyond standard targeting. Their challenge was to improve the timing of their ads to engage vaccine-administering providers at the most opportune moments. They partnered with the vendor PulsePoint to address this.

PulsePoint implemented a solution that layered ZIP code-level flu signal data from The Weather Company onto PHM's target audience. This weather-triggered approach allowed ads to be served to HCPs precisely when immune health conversations were most likely to occur. As a result, the campaign achieved a 3.1% lift in total prescriptions (TRx) at a 70% lower cost per prescription, delivering equivalent-to-better outcomes at roughly one-third of the previous cost.

PHM