Case Study: Good Apple Proves Cookieless HCP Targeting Works with PulsePoint

Good Apple proves cookieless HCP targeting with PulsePoint in a 50/50 A/B test

Good Apple, a leading media and measurement agency, faced the challenge of futureproofing its programmatic capabilities for a top health brand client. They needed to increase awareness among healthcare professionals (HCPs) while navigating the deprecation of cookies. To address this, Good Apple partnered with vendor PulsePoint to test the efficacy of cookieless targeting.

PulsePoint implemented a clean A/B test, splitting the budget evenly between a traditional cookie-based campaign and one leveraging its fully integrated alternative ID vendors for privacy-safe targeting. The solution from PulsePoint proved the reach and efficiency of its cookieless approach, successfully reaching the target HCP audience.

Good Apple