Case Study: Good Apple achieves 3.6x higher qualified patient visit rate with PulsePoint

Good Apple drives 3.6x higher qualified patient visit rate with PulsePoint

Good Apple, a direct-to-consumer (DTC) advertiser, partnered with vendor PulsePoint to improve audience quality and reduce wasted spend for a rare disease brand. Their challenge was that traditional DSPs often optimized toward general media signals, which frequently missed clinically relevant patients.

PulsePoint implemented its Adaptive Optimization solution, which uses real-time clinical data and digital signals to guide bidding and prioritize audiences most likely to meet clinical criteria. As a result, Good Apple concentrated 83% of its spend on the highest-value audiences, achieving a 2.6x higher Crossix targeting multiple and a 3.6x higher qualified patient visit rate compared to another DSP, demonstrating significantly stronger efficiency and precision.

Good Apple