Case Study: Digitas Health improves search performance with PulsePoint’s HCP365

Digitas Health improves search performance with PulsePoint, boosting 1:1 NPI attribution and site traffic

Digitas Health, a global health agency, sought to improve its SEO by gaining better visibility into who was engaging with its content and when. Their challenge was to see not just campaign performance but also healthcare professional (HCP) digital activity and behaviors across channels. To address this, they turned to PulsePoint's HCP365 measurement solution.

By implementing PulsePoint's platform, Digitas Health gained actionable insights into channel performance. This enabled smarter spending and greater ROI, resulting in improved 1:1 NPI attribution, increased site traffic, and enhanced search campaign performance.

Digitas Health