Case Study: Dentsu Health Achieves Greater HCP and DTC Reach with PulsePoint Adaptive Optimization

Dentsu Health boosts diagnosed patient and HCP reach with PulsePoint

The customer, Dentsu Health, faced a challenge in enhancing media strategy for a rare disease pharmaceutical brand to better reach healthcare professionals (HCPs) and direct-to-consumer (DTC) audiences. Their agency, Dentsu, partnered with the vendor PulsePoint to utilize its health marketing technology platform and shift from traditional metrics to a more data-driven approach.

PulsePoint implemented its Adaptive Optimization™ solution, which included HCP Clinical Behavior and DTC Audience Quality targeting. This strategy allowed Dentsu Health to significantly increase its reach to both diagnosed patients and exposed healthcare professionals while simultaneously decreasing campaign costs.

Dentsu Health