Case Study: CMI Media Group helps a pharma brand increase TRx with PulsePoint

CMI Media Group increases TRx with PulsePoint using real-time weather data

The customer, CMI Media Group, partnered with the vendor PulsePoint to address the challenge of increasing awareness and prescriptions for a pharmaceutical brand's treatment. Their goal was to find a more efficient way to reach healthcare providers (HCPs) when patient need was at its highest.

PulsePoint implemented a solution that utilized real-time weather data from The Weather Company for smart audience targeting. This approach allowed them to target specific ZIP codes where weather patterns indicated a higher patient need for the treatment. The results included an increase in prescriptions (TRx) and a significant decrease in overall campaign costs.

CMI Media Group