Case Study: CMI Media Group doubles HCP engagement with PulsePoint Audience Manager

CMI Media Group doubles HCP engagement with PulsePoint

CMI Media Group partnered with PulsePoint to address a challenge for a leading pharmaceutical brand. The agency needed to drive awareness of a type 2 diabetes treatment among high-value healthcare professionals (HCPs) who specialize in blood sugar management, seeking to improve its campaign's effectiveness on LinkedIn.

PulsePoint implemented its Audience Manager solution, which uses clinical and behavioral data for precise targeting. By combining this strategy with LinkedIn's professional data, CMI Media Group successfully reached the right HCPs at the right time. This approach led to significant increases in engagement and decreases in costs, ultimately helping PulsePoint's customer scale its campaign for improved results.

CMI Media Group