Case Study: CMI Media Group achieves increased brand reach with PulsePoint Connected TV

CMI Media Group boosts HCP awareness with PulsePoint's Connected TV

The customer, CMI Media Group, partnered with a global biopharma company on a campaign to educate healthcare professionals (HCPs) about an adult vaccine. Their challenge was to boost HCP awareness and engagement by tapping into the potential of connected TV (CTV).

CMI Media Group leveraged PulsePoint’s proprietary technology to find authenticated HCPs and build audience lists. PulsePoint’s access to premium CTV apps enabled the customer to maximize exposure among its target audience. This strategy resulted in a noticeable lift in awareness, interest, and engagement for the campaign.

CMI Media Group