Case Study: CMI Media Group boosts HCP engagement with PulsePoint's Endemic Research SmartList

CMI Media Group boosts CTR 5% and cuts CPC 8% with PulsePoint

CMI Media Group was working with a leading type 2 diabetes brand to strengthen its HCP engagement on social media and needed to refine its audience to target high-intent healthcare professionals.

Using PulsePoint’s Endemic Research SmartList, CMI Media Group was able to pinpoint and retarget HCPs who had recently engaged with condition-relevant content. This solution from PulsePoint enhanced their base campaign, increasing CTR by 5% and decreasing CPC by 8% for their client.

CMI Media Group