Case Study: Butler/Till achieves double-digit script lift with PulsePoint's programmatic EHR

Butler/Till drives double-digit script lift in 7 months with PulsePoint

Butler/Till, a media agency, sought a more effective way to reach healthcare professionals (HCPs) for their pharmaceutical client, moving beyond traditional direct ad buys within electronic health record (EHR) systems. They partnered with PulsePoint to leverage its programmatic EHR access service.

PulsePoint's solution provided Butler/Till with exclusive programmatic access to target over 700,000 verified HCPs using real-time NPI targeting, offering full transparency and optimization flexibility. This approach from PulsePoint drove a double-digit lift in prescriptions written (scripts) across several key metrics, demonstrating the effectiveness of programmatic EHR advertising.

Butler/Till