Case Study: Butler/Till achieves 16.7% lower DTC media spend with PulsePoint Adaptive Optimization™

Butler/Till cuts DTC media costs 16.7% with PulsePoint

Butler/Till sought to improve the efficiency of its direct-to-consumer (DTC) programmatic advertising. The customer put PulsePoint's Adaptive Optimization™ to the test against a standard programmatic control to find a more effective solution.

PulsePoint's AI-driven Adaptive Optimization™ engine dynamically shifted spend toward the most clinically relevant audience. This solution delivered a 16.7% lower spend per target, a 20.5% higher average frequency, and nearly doubled the clinical audience quality score, demonstrating a significant measurable impact for Butler/Till.

Butler/Till