Case Study: Butler/Till achieves higher ROAS and script lift with PulsePoint

Butler/Till boosts ROAS and script lift with PulsePoint

Butler/Till, a leading marketing agency, was challenged with increasing consumer awareness for a gastroenterology brand by connecting patient requests with healthcare provider (HCP) prescriptions. To address this, they partnered with vendor PulsePoint to implement a coordinated strategy.

Working with PulsePoint, Butler/Till leveraged SmartLists and Health Pages technology for precision targeting and omnichannel execution. This solution from PulsePoint enabled the agency to synchronize HCP and direct-to-consumer (DTC) campaigns, which resulted in an unmatched return on ad spend and a measurable double-digit script lift for their client.

Butler/Till