Case Study: Butler/Till achieves unmatched return and script lift with PulsePoint

Butler/Till achieves unmatched script lift with PulsePoint

Butler/Till, working on behalf of a leading pharma brand, faced the challenge of overcoming healthcare professionals' misconceptions about the efficacy of a prescription therapy for GI disorders. To help shift this perception, they partnered with the vendor PulsePoint and its data-backed solutions.

PulsePoint implemented an omnichannel programmatic campaign that successfully targeted high-value healthcare professionals. The campaign delivered on the brand's objectives, laid a strong foundation for continued market growth, and achieved an unmatched return and script lift for Butler/Till and their client.

Butler/Till