Case Study: AVEO Oncology achieves 130% higher HCP engagement with PulsePoint

AVEO boosts HCP engagement by 130% with PulsePoint

AVEO Oncology, an LG Chem company, sought to move beyond traditional multichannel marketing to a synchronized omnichannel approach to better engage healthcare providers (HCPs) for its FOTIVDA brand. To achieve this, they partnered with Lumanity and leveraged its ONEE platform, but required seamless access to automated NPI-level engagement data integrated into their customer data platform. For this solution, they turned to vendor PulsePoint.

By implementing PulsePoint, the teams gained integrated and automated NPI-level insights, which reduced lag time and enabled faster personalization for synchronized communications across channels. This coordinated approach drove timely engagement at scale, resulting in a 130% increase in HCP engagement, new HCP meetings, new prescriptions (scripts), and tangible channel-level gains.

AVEO