Case Study: Saudi Esports Federation achieves massive global engagement with Pulse Digital

Saudi Esports Federation drives 800M impressions with Pulse Digital

The Saudi Esports Federation sought to develop a digital presence for the inaugural Gamers Without Borders, a major charity esports event, to communicate unified global efforts to stop the spread of the COVID-19 pandemic. Their challenge was to create inspirational content, increase participant numbers, and build a thriving digital ecosystem over a three-month period. The vendor, Pulse Digital, was engaged for its digital marketing services.

Pulse Digital built a comprehensive digital presence for the event across localized social media platforms and a dedicated website. Their solution included creating live content and streaming to deliver news, supported by a solid advertising plan. This strategy resulted in a historic first edition, generating over 800 million impressions, 1,500 participants, and 3 million viewers for the Saudi Esports Federation.

Saudi Esports Federation