Case Study: Goode Company increases holiday ecommerce conversion 52% and revenue 12.5% with Pulse Commerce

Goode Company - Customer Case Study

Goode Company, a Houston-based restaurant chain and online retailer, faced growing pains from a legacy open-source ecommerce platform, two failed re-platform attempts, and the need to scale quickly and reliably before the holiday season. They engaged Pulse Commerce and selected the Pulse Commerce Order & Inventory Platform plus Ecommerce Solution to replace their fragile system, support complex gifting and multi-destination orders, and avoid heavy on-premise IT investments.

Pulse Commerce migrated Goode Company’s site and back office in under 100 days and delivered a one-page multi-recipient checkout, pre-emptive address verification, CSR spreadsheet upload with consolidated invoicing, delivery-date controls and real-time FedEx integration. As a result (per Goode Company), Pulse Commerce helped them take more holiday orders with half the staff, increase revenues 12.5% year-over-year, lift ecommerce conversion 52% during the holidays, raise AOV 11%, reduce bounce rate 40%, increase pages per session 26%, and boost back-office productivity by 50%.

Goode Company

Rudy Fernandez

CFO