Case Study: BrightLife Direct achieves 55% revenue growth and 33% conversion lift with Pulse Commerce

Brightlife Direct - Customer Case Study

BrightLife Direct, an apparel and accessories retailer, was struggling with fragmented product information, manual supplier onboarding, and the need to support website, Amazon and telesales channels while integrating with Magento, NetSuite ERP and 3PLs. To scale efficiently and reduce errors they required robust APIs, a unified PIM, better address verification and modern ecommerce features—so they engaged Pulse Commerce and its Order & Inventory Platform + Ecommerce Solution.

Pulse Commerce implemented its Order & Inventory Platform + Ecommerce Solution, integrating with BrightLife Direct’s Magento storefront, NetSuite and Amazon marketplace while providing a built‑in PIM and Global Express Entry address autocomplete. The result was dramatic: revenue rose 55%, conversion improved 33%, total transactions grew 69%, units sold jumped 154% and unique purchases increased 113%, with back‑office productivity up at least 35% and a 96% positive rating on the Amazon storefront.

Brightlife Direct

Michael O’Leary

President