Case Study: Tasti NZ achieves 10,000 quality Facebook likes in 12 months with Pulse Agency

Tasti NZ builds 10,000 Facebook likes 3 months early with Pulse Agency

Tasti NZ, a New Zealand-based fast-moving consumer goods company, wanted to launch its products into the Australian market with national distribution through major supermarkets. Their challenge was that as a Kiwi classic full of local iconography, the brand was almost unknown to the general public in Australia. Their goal was to build a quality Australian audience through a soft social media strategy. Pulse Agency was engaged to develop and activate a Facebook page to acquire 10,000 quality likes within 12 months.

Pulse Agency implemented a comprehensive Facebook strategy involving engaging competitions, apps, and a variety of content like listicles, infographics, stories, and video ads to understand and grow the audience. Through daily posts, user engagement, promotions, and creative imagery, Pulse Agency successfully achieved Tasti’s goal of building 10,000 quality likes three months ahead of schedule and within the agreed budget.

Tasti NZ