Case Study: Marriott Modernizes Travel Brilliantly Campaign Design in Australia with Pulse Agency

Marriott launches Travel Brilliantly campaign in Australia with Pulse Agency

Marriott Australia Hotels engaged Pulse Agency to design and adapt their global "Travel Brilliantly" campaign for the Australian market. The challenge was to modernize the hotel's overall image while preserving its iconic status. Pulse was also tasked with incorporating Australian iconography and values to represent the four Marriott hotels in the country.

Pulse Agency designed new emblematic visuals for the campaign, shifting the focus from the traditional hotel experience to celebrate the values of the next generation of travelers. The solution involved creating a dynamic campaign that included online TV, digital advertising, a new brand look, and enhanced social media platforms. The campaign successfully re-established Marriott's role as a pioneer in the travel industry.

Marriott