Case Study: Lost in Books reaches more readers with Pulse Agency's Google Ad Grants management

Lost in Books grows direct traffic 58% with Pulse Agency

Lost in Books, a not-for-profit community bookshop and hub in Fairfield, NSW, faced the challenge of building awareness and reaching its audience with zero marketing budget. They needed to connect with parents and educators searching for multicultural children's books and promote their foundation's programs. Pulse Agency utilized the Google Ad Grants program to address this.

Pulse Agency built and managed targeted Google Ads campaigns from the ground up, focusing on high-intent keywords and setting up conversion tracking for meaningful actions. The solution included separate campaigns for the bookshop and its foundation, along with Google Business Profile optimization. As a result, Pulse Agency helped Lost in Books achieve a 9.21% click-through rate, triple the industry average, and grow direct website traffic by 58% year-on-year, reaching a global audience.

Lost in Books