Case Study: Chapman Solicitors achieves more qualified leads with Pulse Agency’s Google Ads and video funnel

Chapman Solicitors boosts conversions by 237% with Pulse Agency

Chapman Solicitors, a firm specializing in property and strata law, partnered with Pulse Agency to overcome the challenge of generating more qualified leads. Their website clearly listed services but lacked strategic positioning to differentiate them from competitors and capture clients actively searching for legal help.

Pulse Agency implemented a solution centered on a high-converting lead generation funnel. This included producing a strategic explainer video featuring the firm's head lawyer and creating a targeted Google Ads campaign for high-intent keywords. The campaign resulted in a 237% increase in conversions and a 35% reduction in cost per acquisition for Chapman Solicitors.

Chapman Solicitors